In the Deering world, fashion is the language of power and style an empowering act of self-expression. For founder and entrepreneur Erin Deering, the brief was simple—capture the feeling of dressing. It’s the story, statement and spirit we reach for everyday when we enter our wardrobes and step out in the world with brazen confidence and unapologetic candour.

Working with Smack Bang, the studio created an immersive brand experience that invites the viewer into the Deering universe—an escapism from the ordinary to one of opulence and grandeur. Marrying legacy with forward-thinking craftsmanship, the brand identity takes cues from regal elegance and cosmic spirituality to create a space of creative celebration and personal storytelling that is lightyears ahead of its mundane competitors.

Campaign Campaign Direction by Bruna Volpi
Campaign Photography by Daphne Nguyen
Still Life Photography by Lauren Bamford
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